What is Grand Rapids Association of Realtors (GRAR)?

The Grand Rapids Association of Realtors (GRAR) provides a platform for realtors in the Grand Rapids area to learn and collaborate. Annually, they conduct The International Real Estate Practitioner’s Series (IREP), a certification program designed to assist members in enhancing their services to international buyers and sellers.

What They Needed
Recognizing the untapped potential in the international real estate market, GRAR sought to address this gap through their IREP series. They aimed to explore cultural differences and develop strategies for effectively serving international clients in the real estate sector.

What We Offered
7C Lingo was recommended to GRAR to provide specialized training for realtors on interacting with international communities. Our approach included:

  • Customized Workshops: Developing tailored workshops that address key circumstances and considerations for realtors when engaging with international clients.
  • Cultural Sensitivity Training: Exploring implicit bias and promoting an open-minded approach to understanding and serving clients from diverse backgrounds using the CQ mehtod.
  • Ongoing Support: Continuing the training over several years to ensure sustained impact and effectiveness.

Complications
The challenge lay in creating training that was both comprehensive and adaptable to the diverse needs of realtors working with international clients. Ensuring that the workshops were engaging and impactful required meticulous planning and continuous feedback integration.

Conclusion
The customized workshops developed by 7C Lingo generated insightful discussions and received positive feedback from over 40 attendees of the IREP series. The training effectively highlighted cultural differences and improved realtors’ ability to serve international clients. GRAR plans to expand its cross-cultural events with ongoing support from 7C Lingo, continuing the successful training series for years to come.

List of Services Provided

  • Customized Workshops
  • Cultural Intelligence Training: CQ