Broad Art Museum

What is Broad Art Museum?

The Edyth and Eli Broad Art Museum, located at Michigan State University, is a prominent public institute renowned for its focus on contemporary culture and ideas. Designed by acclaimed architect Zaha Hadid, the museum is dedicated to exploring global perspectives through the lens of international artists. It is committed to fostering an inclusive and welcoming environment for all staff and visitors.

What They Needed
For the unveiling of a new exhibit celebrating female Chinese artists, the museum required interpretation services for an interactive panel discussion. The initial understanding was that the panelists spoke English; however, it was later discovered that they only spoke Chinese. This created an urgent need for professional interpretation to facilitate effective communication during the event.

What We Offered
7C Lingo stepped in to provide comprehensive interpretation services. Our approach included:

Pre-Event Preparation: Conducting a site visit to understand the event’s context and requirements, allowing us to adequately prepare our interpreter for the specific needs of the panel discussion.
On-Site Support: Having a dedicated team member present on the day of the event to assist the interpreter and ensure smooth communication between panelists and the audience.

Complications
The most pressing issue with the panel was timing. Due to the initial confusion of the English ability of the c. We at 7C Lingo had to quickly insert ourselves into their planning pipeline, evaluate their needs, and quickly move towards solutions in a more condensed timeframe than normal for us.

Conclusion
The panel discussion proceeded successfully with seamless interpretation, allowing the audience to engage deeply with the artists’ perspectives on femininity. 7C Lingo’s preparation and on-site support ensured that the event ran smoothly despite the initial miscommunication.

List of Services Provided