What is MSU Extension?
Michigan State University (MSU) Extension helps people improve their lives by bringing the vast knowledge and resources of MSU directly to individuals, communities, and businesses. For more than 100 years, MSU Extension has helped grow Michigan’s economy by equipping Michigan residents with the information that they need to do their jobs better, raise healthy and safe families, build their communities and empower our children to dream of a successful future.
Everyone belongs here, from staff to program participants. That’s why MSU Extension is committed to fostering a welcoming and inclusive organization that recognizes and celebrates every one of us. Please visit MSU’s Diversity, Equity and Inclusion page to learn more about our vision for a more inclusive and equitable world.
Challenges
There were some concerns about the English title of the curriculum in the middle of the assignment, and it was difficult to reach a consensus since the target audience interprets the same word differently depending on what Spanish-speaking region they are from.
Additionally, after completing the translation and proofreading, the decision was made to change the entire content from informal to formal text. This meant our translators had to go back through the entire text in order to make the necessary changes while breaking the word file down into segments and formatting it to shape it as a curriculum.
Executive Summary
The Social Emotional Health Department within MSU Extension developed a program focused on healthy ways to deal with anger called RELAX. They requested this curriculum to be transcreated and localized from scratch to specifically relate to the Spanish speaking community. 7C Lingo was also tasked with designing an infographic that was accurately transcreated. and localized. There was a continuous back and forth communication between the client and our team at each step of the project to get feedback and ensure we caught all changes and errors. With a highly specialized linguistic and graphics team at 7C Lingo, we made sure the communication was clear and successful across all channels and the final result exceeded the client’s expectations.
How did 7C Help?
7C Lingo transcreated and localized the entire curriculum and adapted the content for the Spanish-speaking community of MSU Extension. We were tasked with recreating the course logo, color scheme, reviewing pictures/graphics, adapting verbiage, breaking down content to be very localized, and more! We were able to react and quickly adapt our work to all of the bumps in the road.
