What is Knorr?
Knorr is a respected German food and beverage company, has been delighting customers since 1838 with its easy-to-use recipe kits, especially for soups and rice-based dishes. The brand has a global footprint, offering its products in countries like Australia, India, Indonesia, Switzerland, Israel, and Kenya.
Knorr specializes in producing dehydrated soup and meal mixes, bouillon cubes, and condiments.
The Challenge
Knorr sought to explore a new market by developing halal bouillon cubes but needed to understand how these would resonate with their target audience. To gather meaningful feedback, they required a focus group but weren’t sure how to source the right participants, and turned to 7C Lingo for assistance in this crucial phase.
Our Approach
At 7C Lingo, we understand that every project has its unique challenges, and we’re here to help find the right path forward. For Knorr, we provided our expertise in participant screening, focusing on selecting individuals who closely matched their ideal customer profile. Our deep cultural understanding allowed us to approach this task with sensitivity and precision.
While our role was to screen participants, we also recognized the need for effective communication between Knorr’s executives and the consulting agency conducting the focus group. We facilitated this coordination, helping to ensure that all parties were aligned and that the project stayed on track.
Navigating Challenges
We were mindful of the complexities that arose, particularly around daily communication and coordination. By staying flexible and focused, we were able to manage these challenges effectively, providing Knorr with the support they needed to move forward with confidence.
The Outcome
With a carefully selected group of participants, Knorr was able to gather the insights necessary to make informed decisions about their new product line. While the journey had its challenges, our collaborative approach helped prepare Knorr for a successful launch into a new market.
Why Choose 7C Lingo?
At 7C Lingo, we don’t claim to have all the answers, but we do offer a thoughtful and meticulous approach to navigating cultural challenges. Whether you’re an established global company or breaking into an international market for the first time, we’re here to support you every step of the way.
Services Provided
- Participant Screening & Cultural Consultation
- Coordination Support
- Hired a marketing research team to lead the focus group.
