Localization vs Transcreation When working with different cultures than that of your own, it is important to understand that a word for word translation of your content is not all that you need. Transcreation and localization are two very important things that are often confused. Transcreation is the ability to recreate a message based on [...]
Overview Translation and interpretation are two very important concepts in our increasingly interconnected, multilingual world. Translation focuses on deciphering the meaning of written words from one language to another, while interpretation involves orally conveying meaning between languages. Translation Translators focus on information in written form, whether it's printed pages, video subtitles, website text, software, or [...]
The Importance of Cultural Intelligence (CQ) With over 50% of the U.S. population (2019) identifying with a different culture or ethnicity, it can be said that diversity is increasing. Diversity is not only increasing in the U.S. but also around the world. With over 70% of international business ventures failing due to cultural differences, Cultural [...]
